What happened in September
Here's a summary of everything that went down in September, this newsletter is just a fun way to connect with all of you and give you insights into how we run our brand.
Hi you guys!!
I have been so excited to do this. Oh oh what do I mean by this?
This newsletter to connect with all of you, to show you what goes behind running the brand, and give you a sneak peek in what’s to come.
Why are you receiving this? Because you’re a subscribed member on our website and of course you have the option to unsubscribe but you’ll miss out on really fun updates and brand insights because I (Leesha) will be personally writing these letters and reading your replies.
So let’s dive into September shenanigans:
1) We completed 3 years: HBD TO US!! I started Adah three years ago just after graduating from college, naively wanting to change the world with one piece of clothing at a time. Maybe I am a little wiser now and realize that the burden doesn’t lie only on my shoulders but nevertheless determined to continue doing good and bringing new styles ethically. As we keep saying, it’s “Your Adah, Your way” now, I get a dopamine rush every time I read a good review or see someone in Adah, the feeling is as overwhelming as it was on day 1. It’s become more about the people: you guys than myself now and that’s what keeps me going to celebrate the 4th,5th & 10th birthdays.
2) We changed our Adah: As we finished three years, I realized how the logo didn’t represent what the brand stood for, Adah has always been bright, colorful, friendly, enthusiastic, lively, kind, and caring and we wanted something to represent that. So we worked with the wonderful, Mehek Malhotra to pump life into the brand and changed the entire look.
You possibly couldn’t be subscribed to our newsletter and not know we’ve changed our Adah? Well here’s how the new logo look for all of you living under a rock
For the rest of the feel, go check out our website
3) We shot our festive collection: Phew this was one HECTIC shoot but guess what? We worked with an entirely new team of enthu cutlets and their energy levels made me realize how old I am. The shoot went so well, the pictures look SOO good but why aren’t we releasing these already?? :( Because our fabric production is stuck in Barmer, Rajasthan and until we don’t have the fabric ready with us, what do we make and sell? Ah it’s a nightmare! We’re hoping to roll this out by the 3rd week of October hoping that you’ll support us like you always have! xx
Oh but here’s a sneak peek in case you think the wait won’t be worth it
4) I binged Ted Lasso: What a show! WHAT A SHOW! There are very few shows in life that make you feel certain things and Ted Lasso hits all the right spots. Don’t read the summary or reviews, just dive right into it and let the show absorb you, the best part is Season 2 takes a beautiful turn from S1. (A lot of people started therapy because of this show)
Just please watch it, in case you do end up getting convinced, let me know how you like it, please!
You know what the happiest animal in the world is? A goldfish! It’s got a 10 second memory, be a goldfish!
If there is any show that’s made you feel this way that you want to convince the world to watch it too, let me know by replying to this mail, also a two-liner on why I should watch it. I will combine the list with these two liners and attach it to the next newsletter for everyone to get a fine list of recommendations. I think that’s a solid plan, let’s do this!!
See you, next month folks! Watch out for our new releases, discounts, emails and take care of yourself
Founder and Owner
Adah by Leesha