What is with Instagram!!!
The visibility is low, the engagement is low, people aren’t getting to see our posts unless we keep shouting and screaming in our stories and that’s just not our thing.
I have personally handled Adah’s Instagram for the past 3 years and I have never seen such low visibility. I had more engagement even at 10k followers and I see brands constantly complaining about this on their stories and asking their followers to engage with it which in my opinion is not the solution? Because most brands post on a daily basis and expecting people to engage with your posts every day is an unreasonable ask. I have been focusing on posting less but valuable content which definitely helps with engagement but the minute we put a product post, it drops again.
Sigh, we just gotta dance to the tunes of Facebook mama and Google papa I guess. We are at their mercy (will web3 solve for this?)
Need your help, please?
We work with a bunch of women communities in Mumbai who make our zero waste products and help them earn an income from their homes at their time and convienience.
The zero waste products bundled up together make for a great gifting hamper and now we’re trying to get into corporate gifting with these hampers. If you think your company would be interested in gifting their employees fun meaningful gifts that are also creating an impact, please connect us to the HR/person responsible for gifting in your team. Free Adah gift for every successful connect, that’s a promise! (Perfect for women’s day)
Find us here alsooo
We have partnered with Bewakoof, Vajor, Jaypore, HYPD and a few more online channels and you can officially also shop from us from these platforms but if you are reading this newsletter, you know us directly and it’s best to shop from our website as it saves the commission we have to give hahah. I have been reluctant all these years to partner with other websites and give them commission but this is a way to reach new customers and get more visibility and so here we aree! Let’s see how it goes.
As a D2C brand if you are also reluctant on getting onto marketplaces due to high commissions and hectic logistics, just remember to treat them as a marketing channel where you don’t expect to make money off these and include the additional costs in your marketing budget, it will all start to make sense and budgeting will get easier :)
We are also available OFFLINE at Kadhaa, Kochi and now Sukriti, Jaipur. They have opened their store 2 days ago so if you are from Jaipur or visiting Jaipur, do visit!
New Product Alert!
Apart from everything I am building with Adah, I want to make Adah a discovery platform that helps talented artisans sell their products and gets them to make a fair income through it.
Priyanka is a part of our women community who learned the skill online and is extremely neat and patient with her work. She got to know about my online store through the women who work with us and wanted to use her skill to make and sell products. We sat with her, got her good quality threads, made some prototypes and have managed to sell around 50 bags all made by her in the last one month.
The bag is made out of 100% cotton thread and is completely handmade. It comes with a strap and a button to securely shut it. You can shop here
Adah-vice by Leesha?
We are kickstarting a webinar where we discuss the joy and hassles of running a D2C brand. We will be inviting a guest every month from a different category who are doing this everyday and have knowledge to share from their lived experiences. I truly believe you can learn the most from people who are trying everyday to build something and make a difference. We will be opening the registration soon, until then you can comment on this post to get a reminder. I’ll see you at the webinar :)
February is another month of settling in, figuring out things for 2022 and doing a lot of backend work. Will reveal new things next month, until then stick to your resolutions, aim for growth and peace this year and live your life to the fullest cause that is my plan as well!
Oh also, if you have made it here, here’s a BIG surprise for you: FLAT 50% OFF on any Adah product: Use the code Welcome50 on our partner website Vibecity and get flat 50% off on your Adah purchase. NO terms and conditions, no tricks here. Just a simple and sweet deal for you :)