Bye bye November, we wont miss you

We almost died this month but hey aren't we all dying one day anyway

Most of November is spent waiting for it to get over so December, the best month of the year can arrive. By December, you’re ready to relax, take trips, reflect on your past year and push your worries to next year and just have fun! Am I right or am I right?

What do we do in December?

We learn, intensely and we plan, intensely for next year. A sneak peek of our learnings of 2021?

2021 Learnings

• There are some things you are good at, there are some things you’re bad at! I was extremely sensitive about feedback and dealing with customers. Every rude email or bad feedback would give me sleepless nights and demotivate me to continue Adah and so I hired someone to deal with this aspect. This way I receive filtered feedback and continue to make it a better experience for everyone.

• It is very difficult to scale in the clothing industry, the money is always stuck in inventory, you have to keep coming up with new styles, your prices have to be competitive, you have to pay so many commissions, after all of this, there’s hardly any money left for all that effort you put in. It’s very important to identify what’s working for your brand and keep providing that to your audience.

• With the world moving so fast around you it’s easy to get overwhelmed and start comparing your growth to other people around you but it’s so so important to identify your own journey and ambitions and stick to it. Everyone comes from a different place of privilege, the journey is never the same and it’s best to concentrate on setting your own goals.

What’s happened in November

From Kullu, with love: 2020

Every year in December, we bring a surprise collection for you guys. Surprise in the sense it’s something different from our usual fabrics and styles, like last year we did the Kullu Collection which received so much love, most people declared it their favorite collection. You can still shop one of this dress here :)

This year also we had something fun up our sleeves but we have pushed it for later and now our “festive” collection of pure cotton is our December surprise collection. You gotta do what you gotta do!

You can now shop Adah offline, like actually try and buy from the New Leaf kiosk store in Inorbit mall, Mumbai!!! They have stocked our best sellers.

Apart from that, there is Kadhaa, Kochi and Shades Inc, Jodhpur to shop our products offline.

We are also coming to Bangalore on 18th-19th December for a pop-up, more details on our Instagram soon!

We will also be bringing Christmas hampers for you guys which will have all our zero waste goodies and some new goodies.

Also, did you know our website crashed for a good 10 days in November and I spent all days just following up with the Shopify team to find a solution? We solved the problem, brought the website up and running, and STILL managed to meet our monthly target! There are moments like these where you realize getting hyper just because you should is a waste of your time and energy.

We have a cute section on our home page now that tells you about the fabrics we work with, check it out

I also realized, the next newsletter will be next year now HAHA (had to crack that cringe joke!)

See ya, enjoy your December, I am sure all of us have at least one wedding to attend this month cause tis’ the season!